The International Journal of the History of Sport, volume 27, June/July 2010 issue
Special issue: “Encoding the Olympics – The Beijing Olympic Games and the Communication Impact Worldwide”
Guest Editors: Qing Luo and Giuseppe Richeri
This special issue presents and discusses the results of the international research project “Communications in the Olympics – The Challenge and Opportunity for Beijing 2008 in Intercultural Exchange” coordinated by the Communication University of China, the China Media Observatory of University of Lugano (USI), and the Olympic Center Study of Barcelona.
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