Prof. Gabriele Balbi


Gabriele Balbi is Assistant Professor in Media Studies at the Institute of Media and Journalism (USI-Lugano). He got a BA and MA in Communication Sciences at the University of Turin (Italy) in 2002 and 2004 and a PhD in Communication Sciences and Social History of Communication at USI-Lugano (Switzerland) in 2008. He was Visiting Fellow at Harvard University (USA) and Visiting Research Student at Maastricht University (The Netherlands) in 2007, Visiting Scholar at Columbia University (USA) and University of Westminster (UK) in 2011 and 2012, Douglas Byrne Marconi Fellow 2012 (Oxford University, UK) and lecturer in media and politics at Northumbria University (UK) in 2012 and 2013. His main areas of interests are media history and history of telecommunications. He wrote four books, several book chapters and articles for scientific journals on these topics


Media History; History of Telecommunications; Relationships between Old and New Media; International and transnational history of Telecommunication; History of Telephone and Cell Phone; Early Broadcasting Systems (Telephone Hirmondò); History of radio and television; History of digital media; History of Ideas of Communication; History of Media Studies.

For the complete bibliography of Prof. Balbi please follow this link

Selected publicaitons (complete list here)


Email gabriele [dot] balbi [at] usi [dot] ch

Phone 41 58 666 4729

Office Main Building, Office 227 (Level 2)Via Buffi 13, 6904 Lugano

Prof. Giuseppe Richeri
Honorary President


He is professor of the Faculty of Communication Sciences in Università della Svizzera italiana since 1996. He wasalso the director of the Institute of Media and Journalism (IMeG) and honorary president at China Media Observatory. He teaches History and Theory of Communication, Politics and Economics of the communications strategy and New Media Markets. He is also PhD supervisor and visiting professor of Communication University of China (Beijing).

 He was the Dean of the Faculty for the 2004-2006 and 2006-2008 biennia.After various periods of studying abroad and a degree in Economics from the University of Pavia in 1971, he has carried out research and consultancy in the field of communications for Italian and international institutions including UNESCO, the Council of Europe the EEC, the European Broadcasting Union. He has taught at various universities in France and Spain (including the Ecole Nationale d'Administration in Paris and the University Autonomous of Barcelona, ​​where he has held the UNESCO Chair in Communication) and later in Italy (Faculty of Architecture, Polytechnic of Milan, Faculty of Political Science, University of Florence, Bachelor of Science in Communication Sciences, University of Bologna). He has held conferences, seminars and presentations at scientific universities in 20 different countries including Westminster in London, Annamberg School of Communication in Philadelphia, McGill and UQAM in Montreal, Federal University in Rio de Janeiro, American University of Beirut, and Communication University of China, etc..

Other positions he had taken in recent years are: strategic advisor to the Information Service of the European Broadcasting Union, a member of the Committee of the Italian Ministry of communications for national and local TV licenses (1999-2001), member of the Italian Ministerial Standing for digital terrestrial TV (2001-2005), member of the Scientific Committee of the Maison des Sciences de l'Homme in Paris and the Bordoni Foundation in Rome.

Publications on China Media

for the complete bibliography please follow this link

Selected publications (complete list here)

  • Richeri, G. (2016). Global film market, regional problems. Global Media and China, 1(4), 2059436416681576.
  • Richeri G. (2013), Los medios de comunicación. Tras la entrada de China en la Organización Mundial del Comercio, Telos, June September 2013 pp14-23.
  • Richeri G (2013), I media e il WTO in Cina, Mondo Cinese, Vol 151 (1), pp 50 - 61
  • Richeri G., Qing L. (2010) When West Met East through the Beijing Olympics. in The International Journal of the History of Sport, Vol. 27 (special issue “Encoding the Olympics – The Beijing Olympic Games and the Communication Impact Worldwide”)

Gianluigi Negro


Gianluigi Negro was born in Maglie (LE), he got a BA (2006) and a MA (2008) at Ca’ Foscari University studying oriental languages and Chinese economics. In 2008 he has been working for the General Consulate of Italy in Guangzhou. His dissertation was focused on the Chinese Internet and titled “Web 2.0 in China”. After his graduation Gianluigi started to collaborate with several Italian media reporting the most important trend of the Chinese Internet. In 2010 he got a second MA in ‘Global Management’ at Roma 3 University. The same year he moved to Beijing to work at China-Italy Chamber of Commerce as Publications & Media Relations Executive. In May 2010 he co-founded a collective blog focused on contemporary China. Since September 2011 he works as editor assistant at China Media Observatory. Mr. Negro researches investigate the most important Chinese Internet developments and their impact on the nascent Chinese civil society. In May 2015 Mr. Negro successfully defended his Ph.D. project focused on the development of the Internet in China. From September 2015 he is post doc researcher for the China Media Observatory. 

Selected publications (complete list here)


Email gianluigi [dot] negro [at] usi [dot] ch

Phone +41 58 666 4511

Office Campus Lugano Stabile principale, Office 210 (Level 2) Via Buffi 13, 6904 Lugano

Yuan Miaotong



Associate Professor, Communication University of China. Research field: Madia technology.

BA (2003) MA (2006) from Communication University of China, second BA (2006) from Beijing International Studies University. Ph.D. (2010) from Communication University of China and Universität der Künste Berlin (Germany), Advisor: Prof. J.N. Matthes.

Current Ph.D. Project: Audiovisual Landscape in China, under the guidance of Prof. Balbi.

Zhan Zhang
Research fellow


Zhan Zhang joined the faculty of Communication Sciences Insititute of Media and Journalism of Lugano University in 2011 and worked for the Chinese Media Observatory as PhD student. Zhan defended her Ph.D. project in April 2015, she is now post doc researcher at Univeristy of Southern California funded by the post doc mobility grand provided by the Swiss National Fund. Zhan finished her first master degree in TV Journalism in Communication University of China, and accomplished her second master degree in Aarhus University (Denmark) and University of Florence (Italy) with the rewarded Erasmus scholarship following the CoMundus Programme "Arts in Media, Communication and Culture Studies". She worked both for Chinese media (CCTV, KaiMing Publisher) and western media (The Independent) before along her study and research project. She had two books("The Legend of a Prince", "Mathematics Olympia Development in China") published in 2007 and 2008 based on long-term interview of two Chinese celebrities. She also contributed to the academic book "TV News-Synchronizes with Events " , "Exploration of TV news Discourse Analysis", and "Study of Modern TV Journalism". She did research about the Discourse Analysis of China´s TV Journalism and the Media Construction of China´s Image before, and now she is carrying out research about the media comparative analysis of how European media is shaping China and China´s soft power strategy study.

Selected publicaitons (complete list here)